Membership brochure
for ASBMB

This is a brochure I created for the American Society for Biochemistry and Molecular Biology (ASBMB). The challenge in this project was the rather complicated flow chart on the inside. The marketing team needed a graphic to help prospective members know which membership type is the best fit for them. Because there are so many membership types and various stages of overlap between them it was a challenge to make sure the eye flowed naturally from section to section and didn’t get lost. Icons, color, and a lot of white space helped this graphic become user friendly and easy to follow.